Why I started wearing mostly Nigerian fashion brands – Chimamanda

Chimamanda

Chimamanda Adichie, the award-winning author, has revealed her reason for predominantly wearing Nigerian fashion brands.

Chimamanda, in an interview with Shade Samagbeyi, the YouTuber, disclosed that early in her career, she downplayed her love for style, hair, and makeup.

She said she felt pressured to hide her interests in fashion because she wanted to be taken seriously as a writer.

“For some people, liking fashion means you’re not a serious person. So I went through a period of pretending because I wanted to be taken seriously as a writer,” she said.

“Part of the reason I started talking about fashion is because many women who are into politics, who have ideas, also like fashion. Why should we pretend?”

Chimamanda said she, however, made a conscious decision to be publicly passionate about fashion to empower other women in similar positions.

On why she chose to wear designs primarily from Nigerian brands, the 47-year-old writer described this choice as a deliberate strategy to use her platform to support and showcase local talent.

“I was also tired of pretending that I wasn’t interested in fashion, when in fact I was. I’m interested in hair and makeup, so I thought that if I talked about it publicly, other women like me would feel they didn’t have to pretend,” she said.

“Choosing to wear mostly Nigerian brands, which I started doing a number of years ago, was something I did intentionally. For me, it is a kind of fashion nationalism.

“I’m fortunate to have this platform, and I’ve gotten to a point where foreign designers would send me clothes. So I thought it was a great opportunity to start wearing Nigerian brands. It’s just a subtle way of showing up for my people.” Thecable