TikToker, bread company at war over ‘everlasting’ loaf

The Chief Executive Officer and founder of Bon Bread, Maria Abdulkadir, has explained the company’s decision to institute legal action against a TikTok user over a viral video in which she questioned the safety of a loaf allegedly remaining fresh for two months.

The controversy began after a TikTok user, identified as “Love”, posted a video expressing concern over what she described as the unusually long shelf life of a loaf of bread, which she claimed remained unspoiled two months after purchase.

The video sparked widespread reactions online, with the content creator later alleging that Bon Bread had served her a N50m lawsuit. She also claimed the brand took legal action despite her not mentioning any company name or displaying any logo in the video.

In a follow-up post, she said, “Hello guys, you won’t believe what I’m holding in my hands. Bon Bread sent their solicitors to serve me this letter.

“You remember the video I made three days ago about the bread that has stayed for two months in my shop without going bad? I was very intentional in that video; I didn’t mention any brand, I didn’t show their logo. The next day, Bon Bread sent me a message in my DM.”

Reacting, Abdulkadir, in a video posted on the company’s Instagram page on Friday, said the firm resorted to legal action after attempts to engage the content creator and verify the claims reportedly failed.

She said the allegation had caused reputational damage to the brand, adding that initial efforts to reach the TikToker for clarification were unsuccessful. Punch